| Curricula & Courses |
|
|
| Based on the inputs from various experts in the industry, IIMs, IITs and other organisations from India and abroad, the following curricula will be followed for the respective programmes at AIM: |
| |
| POST GRADUATE PROGRAMMES IN MANAGEMENT |
| |
| MARKETING |
| Core Courses |
| Term - I |
- Consumer Behaviour
- E-Business
- Marketing Management - I
|
| |
| Term - II |
- International Business Management
- Marketing Management - II
- Sales & Distribution Management
|
| |
| Elective Courses |
- Advertising & Sales Promotion
- Customer Relationship Management
- Direct Marketing
- Industrial Marketing
- Marketing Research & Intelligence Systems
- Product Policy & Brand Management
- Retailing Management
- Services Marketing
|
| |
| FINANCE |
| Core Courses |
| Term - I |
- Managerial Accounting & Control - I
- Managerial Finance - I
|
| |
| Term - II |
- Managerial Accounting & Control - II
- Managerial Finance - II
|
| |
| Elective Courses |
- Banking & Finance
- Financial Engineering
- Insurance & Risk Management
- International Finance Management
- Management of Financial Institutions
- Mergers, Acquisitions & Corporate Restructuring
- Security Analysis & Portfolio Management
|
| |
| HUMAN RESOURCES |
| Core Courses |
| Term - I |
- Leadership & Team Building
- Organizational Behaviour – I
|
| |
| Term - II |
- Human Resources Management
- Organizational Behaviour – II
|
| |
| Elective Courses |
- Compensation Management
- Employee Performance Management
- Industrial Relations
- Staffing Management
- Strategic Human Resource Management
- Training & Development
|
| |
| OPERATIONS & IT |
| Core Courses |
| Term - I |
- Management Information Systems
- Operations Research
- Production & Operations Management - I
|
| |
| Term - II |
- Production & Operations Management – II
- Project Management
- Total Quality Management
|
| |
| Elective Courses |
- ERP Systems: Planning & Implementation
- Operations Strategy
- Six Sigma & Advanced QM
- Software Project Management
- Systems Analysis & Simulation
- Total Productivity Management
|
| |
| GENERAL MANAGEMENT |
- Business Environment
- Communication Laboratory - I
- Communication Laboratory - II
- Communication Laboratory - III
- Computer Applications in Management - I
- Computer Applications in Management – II
- Computer Applications in Management - III
- Environmental Management
- Ethics, Values & CSR in Management
- Legal Aspects for Managers - I
- Legal Aspects for Managers - II
- Managerial Economics – I
- Managerial Economics - II
- Quantitative Methods - I
- Quantitative Methods - II
- Research Methodology
- Safety & Security Management
- Spirit of Enterprise
- Strategic Management
|
| |
For each Certificate Programme, the student will take a total of 12 courses – six in each Term, including all the above mentioned Core Courses, offered Elective Courses and General Management courses mentioned above.
Major Project
During every certificate programme, each student will do a major project in the respective functional area relating to one of the local industries. |
| |
| BACHELOR OF BUSINESS ADMINISTRATION |
| |
| First Year |
| |
| Term - I |
- Basics of Accounting - I
- Business Communication - I
- Business Mathematics
- Business Organisation
- Computer Applications in Business - I
- Principles of Marketing - I
|
| |
| Term - II |
- Basics of Accounting - II
- Business Communication - II
- Business Statistics
- Computer Applications in Business – II
- Micro Economics
- Principles of Marketing - II
|
| |
| Term - III |
- Basics of Accounting - III
- Business Communication - III
- Computer Applications in Business - III
- Macro Economics
- Principles of Marketing - III
- Research Methodology
|
| |
| Local Industrial Project |
| Towards the end of first year of studies, each student will do a 12 weeks major project on one of the local industries to understand the small entrepreneurship problems and prospects. |
| |
| Second Year |
| |
| Term - I |
- Business Environment
- Business Finance – I
- Business Laws – I
- International Business
- Organisational Behaviour – I
- Elective Course - I
|
| |
| Term - II |
- Business Finance – II
- Business Laws - II
- E-Commerce
- Imports & Exports Management
- Organizational Behaviour – II
- Elective Course - II
|
| |
| Term - III |
- Business Finance – III
- Business Laws - III
- Business Ethics
- Human Resources Management
- Production & Operations Management - I
- Elective Course - III
|
| |
| Summer Placement |
| Towards the end of second years of studies, each student will undergo 12 weeks of intensive project work with a leading organization outside Jodhpur, arranged/approved by the Institute. |
| |
| Third Year |
| |
| Term - I |
- Consumer Behaviour
- Management Information Systems
- Production & Operations Management – II
- Voluntary Sector Management
- Elective Course - IV
- Elective Course - V
|
| |
| Term - II |
- Environmental Management
- Materials Management
- Project Management
- Sales & Distribution Management
- Elective Course – VI
- Elective Course - VII
|
| |
| Term - III |
- Business Planning
- Corporate Social Responsibility
- Entrepreneurship Management
- Total Quality Management
- Elective Course – VIII
- Elective Course - IX
|
| |
| ELECTIVE COURSES |
- Advertising & Sales Promotion
- Banking & Finance
- Compensation Management
- Customer Relationship Management
- Direct Marketing
- Employee Performance Management
- Financial Engineering
- Industrial Marketing
- Industrial Relations
- Insurance & Risk Management
- International Finance Management
- Marketing Research & Intelligence Systems
- Operations Strategy
- Product Policy & Brand Management
- Retailing Management
- Services Marketing
- Staffing Management
- Strategic Human Resource Management
- Total Productivity Management
- Training & Development
|
| |
| Major Research Project |
| Towards the end of third year of studies, each student will do a 12 weeks major research project on one of the global industries or multinational organisations to understand the worldwide business problems and prospects. |
| |
|
